New marketing campaign launched to bring businesses to state

By | January 30, 2016

New marketing campaign launched to bring businesses to state
TALLAHASSEE, Fla. (AP) — Florida is launching a $ 10 million marketing campaign to lure new businesses to the state. Enterprise Florida, the state's economic development arm, unveiled the new campaign at its board meeting on Friday. The initial launch …
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Taco Bell CMO on digital marketing's 7 paradoxes
When Taco Bell CMO Marisa Thalberg took the stage this week at the Interactive Advertising Bureau's (IAB) Annual Leadership Meeting she showed a graphic that depicts the growing complexity and chaos of the modern marketing technology landscape.
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ANA Calls 4A's Transparency Principles 'Premature,' Demands An Apology
With the growing complexity of the media supply chain and the increasing use of programmatic buying, marketers risk knowing less and less about the actual deployment and fundamental return on marketing and media investments. Marketers should press …
Read more on MediaPost Communications

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