Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

By | May 13, 2014

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

  • Used Book in Good Condition

As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer. 
But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? 
Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: Avoid blah, blah, blah marketing Use magnetic marketing strategies that pull (not push) qualified prospects into your world Get noticed usi

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3 thoughts on “

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

  1. John Chancellor "Mentor coach"
    17 of 17 people found the following review helpful
    5.0 out of 5 stars
    Keep This Book Handy, June 15, 2013
    By 
    John Chancellor “Mentor coach” (Spring Hill, TN) –
    (VINE VOICE)
      
    (TOP 500 REVIEWER)
      
    (REAL NAME)
      

    This review is from: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (Hardcover)
    I read a lot of books. After finishing, some are donated to the local library, a larger number gain a place on my bookshelf and a very select few I keep on my desk because I know I will want those books handy for future reference. Do It! Marketing by David Newman stays on my desk.

    This book is full of wonderful marketing lessons – 77 powerful and actionable ideas. And then there is a 21 day marketing launch plan that takes you step by step through the process of developing and launching a marketing plan tailored just for you and your business. And what’s in the book is supplemented by a significant amount of additional information available online.

    Mr. Newman’s writing style of full of energy. You feel like he is sitting across the desk talking directly to you. He writes in a very breezy and at times humorous style. In addition, you will find a number of guest articles scattered throughout the book. The book is a fun and enjoyable read. But the lessons are very serious and if you implement just a fraction of what is taught in this book, it will make a real difference in your business.

    The information is based on Mr. Newman’s years of hands on experience. Some of the ideas and tips are counterintuitive, but you need to approach all of them with an open mind. Under Tip # 73, Move Up, he suggests doubling your price. His advice is “Be expensive or be free.” Unfortunately, most people who start out in business think they can compete on low price. As he astutely points out, “Businesses that compete on price lose. Period.” “Price doesn’t find clients. Value finds clients.”

    Here are a couple of other very important tips from the book.
    Quit overselling. Don’t push your product/service. “Content comes before commerce. Offer solutions, answers, strategies, templates, tools , and ideas – not sales messages.” “The new reality is: First you earn their attention. Then you earn their money.”

    This one is counter to what all sales people have been taught – “Stop wasting your time following up”. The point is if you are speaking to the right prospect – one who has the need, wants and is capable of buying a solution, you will not need to constantly follow up. An excellent idea/lesson.

    Focus on Strategy, not tactics. Far too many people are seeking the latest bright shinning object that will do the marketing for them. They are seeking a tactic, not using a strategy to build sales. ” …tactical business owners tend to be scattered.” Most business owners will save themselves a lot of time, money and energy by following this idea.

    This is really a super book for any business wanting to improve their marketing and sales. Of course the greatest value will come from implementing the ideas and the 21 Day Marketing Launch Plan. These concepts are simple but not simplistic. And as Mr. Newman points out numerous times, they are not necessarily easy – they require work. But you will have a real jump start by following the ideas in this book. You will be working on what really works.

    I was provided a review copy of this book.

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  2. Lindsey M. Golubosky
    9 of 9 people found the following review helpful
    5.0 out of 5 stars
    Well written, educational and entertaining, June 12, 2013
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    This review is from: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (Hardcover)
    After I received the book I couldn’t put it down. I finished it in two evenings. I found all of the information useful. He is very entertaining as well. For a business book he made it interesting. I would recommend this book to any business owner, new or experienced. Well worth the time to read. I’ve now decided to start reading his blog.

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  3. Nancy "stay6"
    8 of 9 people found the following review helpful
    3.0 out of 5 stars
    Disappointed, October 23, 2013
    By 
    Nancy “stay6” (Edison, NJ United States) –

    This review is from: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (Hardcover)
    After reading some of the reviews on this book I borrowed it from the library. I didn’t find alot of substance here. Maybe the author would have been better off having less ideas (77) and fleshing them out more. Ideas 18 and 19 are basically just lists. Several of the pages are attributed to other authors. Idea 72 is just half a page.

    I did like the idea of the black marker test where you put your marketing materials up next to your competitor’s and cross off the company names. Would you be able to tell the two apart?

    This book is a quick read and if you still want to read it I would suggest borrowing it from the library.

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