Tag Archives: Changing

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment This important book offers a revolutionary approach to solving a range of social problems–drug use, smoking, unsafe sex, and overpopulation–by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not… Read More »